Strategies for Effective Feedback: A Guide to Models and Techniques

Maxim Gorin
10 min readMar 14, 2024

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Embarking on the eighth article of our enriching series aimed at empowering project managers, team leaders, and organizational leaders, we continue to build upon the foundation laid by our prior discussions. Following “Understanding Feedback: Its Core and Its Value in Teamwork”, where we explored the pivotal role of feedback in nurturing individual and collective growth within teams, we now delve into the practical aspects of feedback delivery. This article is dedicated to unveiling the structured approaches to feedback, specifically focusing on the models that can streamline and enhance the effectiveness of feedback processes.

‘Effective Feedback’, AI art by DALL-E

In the realm of leadership and team dynamics, understanding the theory behind feedback is only one part of the equation. The real challenge lies in applying these insights in a manner that is constructive, clear, and conducive to growth. To this end, we will dissect several feedback models, including the Sandwich, BOFF, SOR, and STAR(AR) models, each offering unique perspectives and methodologies for delivering feedback. Through detailed descriptions and practical examples, we aim to equip leaders with the tools necessary to provide feedback that not only addresses areas for improvement but also recognizes achievements and motivates team members towards excellence.

Join us as we navigate the complexities of these models, elucidating their structures, advantages, and scenarios of application. Whether you’re looking to refine your feedback delivery techniques or seeking new strategies to enhance team performance, this article promises to offer valuable insights and actionable advice. Let’s continue our journey towards effective leadership and team success.

Sandwich Model

Feedback Sandwich Method | Meaning, Working, Advantages and Disadvantages

The “Sandwich” model, a popular method for structuring feedback, is designed to sandwich the constructive criticism between two layers of positive comments. Here’s a detailed look at its components and how to effectively apply this model:

Positive Start

The first slice of the “sandwich” is a positive comment. This is crucial as it sets a constructive tone for the conversation, reduces defensive barriers, and acknowledges the individual’s value and efforts. Start with genuine praise that recognizes specific achievements or strengths.

Example: Imagine you’re providing feedback to a team member who recently led a presentation. You might start with, “Your presentation on our project’s progress was very well-structured and engaging. You did an excellent job capturing the key points and presenting them clearly.”

Constructive Criticism

The middle of the “sandwich” is where the constructive criticism is provided. It’s important to focus on specific behaviors or outcomes rather than personal attributes to maintain a constructive approach. Frame your feedback in a way that’s actionable and tied to observable facts or behaviors.

Detailed Breakdown:

  • Specificity: Be precise about what aspect of their performance or behavior needs improvement. Avoid generalizations.
  • Focus on Behavior: Emphasize the behavior or action, not the person. This helps in keeping the feedback objective.
  • Actionable Advice: Offer clear suggestions on how they can improve. This turns criticism into a growth opportunity.

Example: Continuing with the presentation scenario, the constructive criticism might be, “However, I noticed that the Q&A section seemed a bit rushed, and some questions weren’t fully addressed. It might be helpful to allocate more time for questions in future presentations to ensure we’re thoroughly engaging with our audience.”

Positive Conclusion

The final slice of the “sandwich” reiterates positive feedback, emphasizing confidence in the individual’s ability to grow and improve. This reinforces their value to the team and ends the feedback session on a motivating note.

Example: You could conclude with, “Overall, your presentation was a significant contribution to our project’s visibility. I’m confident that with a bit more focus on the Q&A, your next presentation will be even more impactful. Your ability to convey complex information in an accessible manner is a great asset to our team.”

Effective Application

When applying the “Sandwich” model, it’s essential to ensure that both the positive comments are sincere and the criticism is constructive. This balance is crucial for the feedback to be received as intended and for fostering a positive and productive team environment. Moreover, the model should not be overused to the point where team members begin to anticipate negative feedback every time they receive a compliment, which could diminish the effectiveness of the positive feedback.

BOFF model

How to give and receive feedback from colleagues, managers and clients

The BOFF (Behavior, Observation, Feelings, Future) model provides a structured approach for delivering feedback that emphasizes balance, focuses on specific observations, considers feelings, and looks towards future improvements. Here’s an in-depth exploration of each component:

Behavior

The first component, Behavior, involves describing the specific actions or behaviors observed without inferring intent or making it personal. This objective recounting focuses on what the individual did or did not do, providing a clear foundation for the feedback.

Example: “In the last marketing campaign meeting, you presented the new strategy without incorporating the latest team inputs.”

Observation

Observation involves sharing specific, factual observations about the behavior or outcomes in question, rather than subjective judgments or interpretations. This focuses the conversation on tangible events or actions, making the feedback more clear and actionable.

Detailed Breakdown:

  • Specificity: Detail the specific actions or behaviors observed. Avoid vague or generalized statements.
  • Objectivity: Focus on facts and events that occurred, not on assumptions or interpretations of intent.

Example: “I noticed that the last two campaign reports were submitted after the deadline, which has delayed our review process.”

Feelings

Expressing feelings involves sharing how the observed behavior has impacted you or the team. This component personalizes the feedback, helping the recipient understand the consequences of their actions in a more empathetic context.

Detailed Breakdown:

  • Personal Impact: Explain how the behavior affected you personally or the team as a whole.
  • Emotional Honesty: Be sincere in expressing your feelings, whether they’re frustration, concern, or disappointment, but ensure to communicate them respectfully.

Example: “The delay in receiving your reports made me concerned about our team’s ability to review and adjust our strategies in a timely manner. It also created some stress for the team as we scrambled to realign our plans.”

Future

The Future component focuses on constructive ways to improve or alter behaviors for better outcomes in the future. This forward-looking perspective encourages growth and development by setting clear expectations and goals.

Detailed Breakdown:

  • Actionable Steps: Offer clear and achievable steps or strategies for improvement.
  • Positive Reinforcement: Reinforce your confidence in their ability to make these changes and improve.

Example: “Going forward, let’s aim for all campaign reports to be submitted at least one day before the deadline. This will give us ample time for review and necessary adjustments. I know you’re capable of managing your workload efficiently, and with a slight adjustment in prioritizing tasks, I’m confident we’ll see timely submissions.”

Effective Application

When applying the BOFF model, the key is to ensure that each component is addressed thoughtfully and thoroughly. This model not only helps in delivering balanced and constructive feedback but also fosters a supportive environment that encourages personal and professional growth.

SOR model

The SOR model (Situation, Observation, Result) offers a concise framework for delivering feedback, particularly effective in technical environments. It delineates the context (Situation), what was observed (Observation), and the outcomes (Result) of specific actions or behaviors. This model helps in focusing on the facts and direct outcomes, making it highly applicable for discussions with team members where clarity and precision are crucial.

Situation

The first step involves describing the specific situation or context in which the observed behavior occurred. This sets the stage for a clear understanding of the circumstances surrounding the feedback.

Example: “During our sprint review meeting last Thursday, when we were discussing the new feature implementation…”

Observation

Observation details the specific actions or behaviors that were noticed during the situation. It focuses on objective, factual descriptions without implying intent or making judgments.

Example: “I observed that when presenting your module’s progress, the documentation was not fully updated to reflect the latest changes in the codebase. This made it challenging for the team to understand the current state and dependencies.”

Result

Result explains the consequences or outcomes of the observed actions or behaviors. This section ties the feedback to tangible impacts, highlighting the importance of the behavior in question.

Example: “The incomplete documentation led to confusion among the team, especially for the testing team, which relied on accurate documentation to prepare their test cases. This has caused a delay in our testing phase and extended our sprint duration.”

Effective Application

For teams, where tasks are often complex and interdependent, the SOR model’s straightforwardness can significantly aid in clear communication. By structuring feedback around specific situations and observable facts, it minimizes misunderstandings and focuses on constructive outcomes. This method encourages team members to see the direct link between their actions and the project’s success, fostering a culture of accountability and continuous improvement.

Implementing the SOR model effectively requires a focus on clarity and specificity. Providing feedback in this structured manner can help employees understand precisely what needs to be addressed without ambiguity, promoting efficiency and effectiveness in their work.

STAR(AR) Model

Обратная связь: Модель СЗДР/АР (STAR/AR) — Agile Masters

The STAR(AR) model offers a structured method for delivering feedback, focusing on specific instances and their outcomes. It encompasses Situation, Task, Action, Result, and, if applicable, Alternative action and Result, allowing a comprehensive review of actions and their consequences.

Situation

The Situation sets the stage by detailing the context within which an action was taken. This part should vividly paint the scenario, including when and where it happened, along with any relevant background information to frame the feedback effectively.

Example: “During the quarterly team meeting in June, when we were evaluating the efficiency of our remote work policies.”

Task

This segment clarifies the responsibility or objective assigned, delineating what was expected from the individual or team. It provides clarity on the goal or challenge that needed to be addressed.

Example: “The objective was to analyze our current remote work policies and propose actionable improvements aimed at boosting team productivity and satisfaction.”

Action

Here, the focus is on the actions undertaken by the individual or team to fulfill the task. It should detail the strategies employed, decisions made, and behaviors displayed in pursuit of the task’s objectives.

Example: “You conducted a thorough survey to gather team feedback, compiled data on productivity metrics under current policies, and formulated a set of proposed amendments based on your findings.”

Result

Result evaluates the outcomes of the actions, assessing how well they contributed to achieving the task’s goals. This should highlight both the successes achieved and any areas where expectations were not fully met.

Example: “The comprehensive analysis and proposed improvements were well-received by the management team, leading to the adoption of several key recommendations. However, some suggestions were deferred for further evaluation due to budget constraints.”

Alternative Action (Optional)

This part suggests other strategies or methods that could have been utilized to tackle the task, providing insights into different potential approaches.

Example: “An alternative approach could have involved organizing focused group discussions in addition to the survey, offering a more direct form of engagement and possibly uncovering deeper insights into team preferences.”

Alternative Result (Optional)

Projects the potential outcomes that might have arisen from implementing the alternative actions, shedding light on the various impacts different strategies could have achieved.

Example: “Engaging in direct discussions could have fostered a greater sense of involvement among team members, potentially leading to more nuanced feedback and stronger buy-in for the proposed policy changes.”

Effective Application

Effectively applying the STAR(AR) model requires attention to detail, an objective viewpoint, and a focus on constructive outcomes. By methodically breaking down feedback into these components, feedback givers can provide clear, actionable insights that encourage positive development. This model is particularly useful in performance reviews, project debriefs, or any scenario where comprehensive feedback is essential. The key is to be as specific and objective as possible, using clear examples to support each part of the model, thereby ensuring the feedback is both understandable and actionable.

By incorporating this model into regular feedback processes, organizations can enhance clarity in communication, improve performance, and foster a culture of continuous improvement and accountability.

Conclusion

As we wrap up our exploration of feedback models, it becomes evident that the art of delivering feedback is as critical as the feedback itself. The Sandwich, BOFF, SOR, and STAR(AR) models each provide a structured framework that can be tailored to suit different situations and individual needs, empowering leaders to communicate more effectively and foster a culture of continuous improvement within their teams.

By embracing these models, leaders can navigate the delicate balance of offering constructive criticism while also motivating and encouraging their team members. The key lies in the thoughtful application of each model, ensuring that feedback is not just heard but truly understood and acted upon. It’s through this meticulous approach to feedback that teams can evolve, overcoming challenges and achieving greater successes together.

Looking ahead, our series will continue to delve into the intricacies of leadership and team dynamics, offering insights and strategies to help you lead with confidence and impact. Stay tuned for more discussions that will further enhance your leadership toolkit and transform your approach to managing and inspiring your team.

Thank you for joining us on this insightful journey through the landscape of feedback and communication. I invite you to stay connected and subscribe to my blog for the latest articles in this series, where we’ll explore even more aspects of effective leadership and teamwork. Together, let’s continue to grow, innovate, and lead with purpose and vision.

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Maxim Gorin

Team lead in mobile development with a passion for Fintech and Flutter. Sharing insights and stories from the tech and dev world on this blog.